MAXIMUM RETAIL PRICE ?????

MRP is the defined as the price above which any product cannot be sold. Initially the manufacturers had the option of printing this as a number without taxes or an all inclusive price including taxes. Subsequent to several instances where the ambiguity of “taxes extra” was misused to overcharge the customers, a standardized version of the MRP, inclusive of all taxes is more in vogue as of now.

Thus, it is an offence to sell at a price higher than the marked price. It is for this reason that manufacturers provide more than adequate cushion for dealer margins while marking the MRP. It is also specifically mentioned under the Consumer Goods (Mandatory Printing of Cost of Production and Maximum Retail Price) Act, 2006 that, no person shall sell or cause to be sold any consumer goods without the cost of production and maximum retail price of the product printed on such product after the expiry of six months from the date of coming into force of this Act

MISUSE OF MAXIMUM RETAIL PRICE.

The need of the hour is for consumers to be aware of their rights and exercise them whenever any seller indulges in unfair trade practices or adopts unscrupulous method .

Have you ever wondered why malls and theaters are so much more expensive than regular outlets?

It is also that the processed foods, beverages, mineral water etc, is sold more than the MRP.A consumer complaint was filed with the help of legal services clinic against Pepsi Co alleging “unfair trade practice” and “cheating” for higher and varied maximum retail prices (MRP) on beverages in Bangalore. This complainant was admitted before the district consumer forum in Bangalore against the company after they were sold a mineral water bottle and a couple of other beverages at higher retail cost on the pretext of charging a rate inclusive of service tax applicable at the selling outlet..

Regards,

Vera Causa